Selling your home
Selling your home can be an exciting and challenging experience. Having a real estate professional that takes that time to understand your unique needs and lifestyle is important.
Marion is a proven professional. When you're looking for a partner to help negotiate the complexities of selling a home, you've come to the right place. The experience, dedication and strong communication you'll experience when you utilize my services will help ensure the successful and profitable sale of your home:
- The Local Advantage - You'll benefit from the use of great technologies, tools, resources and an extensive professional network - all which will support the sale of your home from start to close.
- Internet Advertising - Since the lion's share of home buyers start their search on the internet, top placement on search engines is essential. Your home information will be placed on many websites where real estate sales are featured. This will maximize your exposure and bring a large number of potential buyers to view information about your home.
- Email Campaigns - It's important to "work the network." We can work together to identify the right people to target your home-and get in touch with them by email to drive excitement and interest.
- Personal Touch - Of course, technology alone won't sell your home. Face-to-face interaction provides the advantage to sell your home-and you won't have to worry about a thing. The details will be handled with care and constant communication, to ensure the marketing and sale of your home go smoothly.
- Local Visibility - Not to forget lawn signs, print advertising and Open House. These all help to draw attention to your home sale.
The Home Selling Process
1. Decide your needs
Write down all the reasons for selling your home. Ask yourself, "Why do I want to sell and what do I expect to accomplish with the sale?" For example, a growing family may prompt your need for a larger home, or a job opportunity in another city may necessitate a move. For your goals, write down if you'd like to sell your house within a certain time frame or make a particular profit margin.
Work with your real estate agent to map out the best path to achieve your objectives and set a realistic time frame for the sale.
2. Name your price
Your next objective should be to determine the best possible selling price for your house. Setting a fair asking price from the outset will generate the most activity from other real estate agents and buyers. You will need to take into account the condition of your home, what comparable homes in your neighborhood are selling for, and state of the overall market in your area. It's often difficult to remain unbiased when putting a price on your home, so your real estate agent's expertise is invaluable at this step. Your agent will know what comparable homes are selling for in your neighborhood and the average time those homes are sitting on the market. If you want a truly objective opinion about the price of your home, you could have an appraisal done. This typically costs a few hundred dollars.
Remember: You're always better off setting a fair market value price than setting your price too high. Studies show that homes priced higher than 3 percent of their market value take longer to sell. If your home sits on the market for too long, potential buyers may think there is something wrong with the property. Often, when this happens, the seller has to drop the price below market value to compete with newer, reasonably priced listings.
3. Prepare your home
Most of us don't keep our homes in "showroom" condition. We tend to overlook piles of boxes in the garage, broken porch lights, and doors or windows that stick. It's time to break out of that owner's mindset and get your house in tip-top shape. The condition of your home will affect how quickly it sells and the price the buyer is willing to offer.
First impressions are the most important. Your real estate agent can help you take a fresh look at your home and suggest ways to stage it and make it more appealing to buyers.
- A home with too much "personality" is harder to sell. Removing family photos, mementos and personalized decor will help buyers visualize the home as theirs.
- Make minor repairs and replacements. Small defects, such as a leaky faucet, a torn screen or a worn doormat, can ruin the buyer's first impression.
- Clutter is a big no-no when showing your home to potential buyers. Make sure you have removed all knick-knacks from your shelves and cleared all your bathroom and kitchen counters to make every area seem as spacious as possible.
4. Get the word out
Now that you're ready to sell, your real estate agent will set up a marketing strategy specifically for your home. There are many ways to get the word out, including:
- The Internet
- Yard signs
- Open houses
- Media advertising
- Agent-to-agent referrals
- Direct mail marketing campaigns
5. Receive an offer
When you receive a written offer from a potential buyer, your real estate agent will first find out whether or not the individual is prequalified or preapproved to buy your home. If so, then you and your agent will review the proposed contract, taking care to understand what is required of both parties to execute the transaction. The contract, though not limited to this list, should include the following:
- Legal description of the property
- Offer price
- Down payment
- Financing arrangements
- List of fees and who will pay them
- Deposit amount
- Inspection rights and possible repair allowances
- Appliances and furnishings that will stay with the home
- Closing, adjustment and possession dates
6. Negotiate to sell
Most offers to purchase your home will require some negotiating to come to a win-win agreement. Your real estate agent is well versed on the intricacies of the contracts used in your area and will protect your best interest throughout the bargaining. Your agent also knows what each contract clause means, what you will net from the sale and what areas are easiest to negotiate. Some negotiable items:
- Closing costs
- Appliances and fixtures
- Move-in date
7. Prepare to close
Once you accept an offer to sell your house, you will need to make a list of all the things you and your buyer must do before closing. The property may need to be formally appraised, surveyed, inspected or repaired. Your real estate agent can spearhead the effort and serve as your advocate when dealing with the buyer's agent and service providers. Depending on the written contract, you may pay for all, some or none of these items. If each procedure returns acceptable results as defined by the contract, then the sale may continue. If there are problems with the home, the terms set forth in the contract will dictate your next step. You or the buyer may decide to walk away, open a new round of negotiations or proceed to closing.
Important reminder: A few days before the closing, you will want to contact the entity that is closing the transaction and make sure the necessary documents will be ready to sign on the appropriate date. Also, begin to make arrangements for your upcoming move if you have not done so.
8. Close the deal
A few days prior to closing you will meet at your lawyer/notary office to review the conveyancing documents and the statement of adjustments. Once signed by all parties, the documents are lodged for registration. After registration takes place, the lawyer/notary looks after all the disbursements.
After the closing, you should make a "to do" list for turning the property over to the new owners. Here is a checklist to get you started.
- Cancel electricity, gas, lawn care, cable and other routine services.
- If the new owner is retaining any of the services, change the name on the account.
- Gather owner's manuals and warranties for all conveying appliances.
What you can expect when you work with me
- Provide attentive One-on-One Service
- Communicate honestly and frequently
- Research sales data and present complimentary market evaluations
- Help to prepare the property for sale
- Market your property effectively
- Respond to all inquiries from potential purchasers and other agents
- Provide showing feedback
- Explain all documents required to complete the sale
- Receive, present, advise and negotiate offers on your behalf, at the best possible price and terms
- Ensure all paperwork is completed accurately and delivered to the appropriate parties in a timely manner
- Connect you with other professionals to ensure your purchase goes smoothly (legal, home inspection, etc.)
- Provide ongoing support through the closing and beyond
My primary goal is to work to the best of my abilities to ensure a smooth and simple real estate transaction for each and every client.